iNever mind colors March 18, 2007
Posted by soniadomain in : Uncategorized , trackbackHave you ever got to the Staples store to buy StickIt notes for your computer screen and did not know which color to chose? I have news for you. According to the newest research conducted by Industrial Logic, you shouldn’t mind colors at all. This conclusion can mean only one thing - colors became too political of an issue for an average person to care. Indeed, look at this - green parties, yellow press, orange revolution.. We almost forgot that the the original meaning of yellow color as water resistant was originally brought by Sony, who designed their first walkman being yellow. Businesses may easily get lost in selecting colors for their brand by only trying to follow this year popular color trends. Looks like this year popular colors are Black, Blue, Orange and White. At least I can see these colors everywhere, whether I walk in a city or notice a fresh look on websites.
Some marketing people are going even further. According to TrueColors association everyone’s personality could be attributed to a distinct color too. Does personality stick to people as StickIt note? I do not think so.. TrueColors association provides certification for trainers all over North America. According to them there are four Primary colors for basic personality types: Orange, Gold, Blue and Green. If you are Orange - you are an entrepreneurial type: an energetic risk taker. If you are Gold - you a managerial type: loyal, organized and as a name implies you are quite materialistic in nature. If you are Green, you must be a scientist of a sort. Greens are deeply intellectual and heavily rely on information and data in their judgment. If you are Blue, well, you are out of luck. Well, not really, you are a romantic type. Senses make your world go round. When money is a concern, Blues usually lose to all other types.
The “prestige” of being Orange and Gold is usually very high and since we live in an information age, the hint is right there to turn Green, although Orange may get a flu and turn Blue. I am just kidding. The thing is that it doesn’t matter what color you are, you are still “expected” to follow a year trend on your website. I would rather select colors, based on my personal preferences. So I cast my vote against color absolutism and in favor of color relativism. Why? Because it looks good when colors match and feels good, when they suit you.
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