What is behind BlueFur name? February 4, 2007
Posted by soniadomain in : Uncategorized , trackbackI came across BlueFur proposal to review their new corporate name and a logo while visiting Johnchow website. Without hesitation I jumped right into it.
BlueFur.com as a service provider is new to me, so its logo and and a tagline form firm’s brand in my mind. Two basic questions I asked myself were whether the brand message was clear enough for a first time visitor to enter the site and was it genuine enough for him or her to stay? And I answered “Yes” to both of these questions. “BlueFur” associates with “rare” and “warm” and projects “welcome” to the visitor. Intrigued by the appearance of an unearthy creature, I stayed on a page for long enough to glance over the first four lines : gotcha!
“BlueFur is Canadian web services company…” Now you can laugh your socks off. Wherever you came from, the creature suddenly looks familiar. For Linux guru the creature looks like GNU, while Windows fan may find a beauty in his eyes and recognize an explorer in him. Apachees may be surprised to find a happy buffalo northern of the border. Show them some meat and the resellers will come. For the multinational corporate clients the creature is a viking. He knew his stuff even before Columbus was born. They will find an edge in a double-word name that stands out not less than RationalRose or RealPlayer. Small business clients could be assured with a firm grip on their data ( I assume he holds a server in palms of his hands) and a subtle yet philosophical “Canada, Eh?” smile.
A tagline is massive. It hints, but hides in the same time. It hints just enough to leave you hanging on the edge of a cliff begging for more. And you have to keep reading to experience it. You get closer with every chapter. You can feel it when suddenly.. One thing is for certain - what is hidden behind this tagline is a secret weapon of mass seduction. Did anyone say Global warming?
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